Cherry Martinez grants minority-owned businesses impacted by COVID-19 free radio advertising

Cherry Martinez (Daijohn photo)

By Brenika Banks

Special to the AmNews

Minority-owned businesses have suffered tremendously during the COVID-19 pandemic, particularly in New York City. Insufficient loan approvals, ineligibility and low credit are contributing factors that exacerbated these small businesses attempting to survive this health crisis. Cherry Martinez, a New York radio DJ veteran, media personality and philanthropist, saw small businesses thriving online during COVID-19, as well as businesses that were not. “That is when it hit my heart; I want to give back,” she said.